We revitalized a flagging hair care brand with industry-leading marketing initiatives and digital content strategy.
Dr. Miracle's
We acknowledged the elephant in the room—relaxers weaken hair bonds during straightening– while introducing a simple but disruptive claim: “Miracle Renewal leaves hair healthier than before you relaxed”. We highlighted and emphasized this bold statement with a 360 integrated advertising effort. Online we gave our consumer the information she seeks by providing details on the technology, ingredients, and other reasons to believe.